I design minimum viable SaaS products that deliver maximum impact
I work with early stage start-up founders, engineering and product teams to iterate, validate and ship faster to de-risk their product strategy.
Focus Areas
Designing for early-stage impact often means bridging the gap between ambitious plans and ambiguous trade-offs.
0-1 Design Strategy
Every product starts as a hypothesis. This work validates it fast. Rapid user testing, stakeholder interviews, competitive teardowns: these aren't optional phases, they're how you de-risk the bet before engineering spends a quarter building the wrong thing. Speed and rigor at the same time.
Agile UX Design
You can't iterate your way out of a bad assumption. Weekly testing cycles catch problems before they compound. Real-time feedback loops keep the team aligned on what's working and what isn't. This is how you ship without guessing.
Product Design
Validated concepts become shippable interfaces. Production-ready components and scalable design systems mean engineering doesn't rebuild your work once it hits their codebase. Clean handoff, clean code, no translation layer.
Design Engineering
Design files are a starting point, not a finish line. GitHub-deployed prototypes and Vercel-hosted MVPs with real databases mean your team inherits a running start, not a spec. This is design that ships.
IMPACT AT SCALE
